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4 Elements of a Sales Page that Attracts High Paying Clients
The problem is you’re stuck in the revolving door of DIYing, well, everything. You’d rather be making money than making graphics in Canva, but you don’t have five figures to invest in a high-converting, multi-page website. What’s a business owner to do?
You have a genius one-to-one service, group program, or course you *know* could be selling like Starbucks sells coffee.
We get it...
But it needs to be the right page. So, forget the quizzes, the freebies and the blog posts for now because they aren’t the things that sell you—your sales page is.
The truth is:
You only need one page to sell your service
We call it The One Page Website Workshop.
The good news is:
There’s a happy place between DIYing a sales page and investing multiple five figures in a team of professionals.
Three industry experts, two days in Vancouver, and a sales page that sells your offer like the pros because you’ll be working directly with the pros—yep, that’s us. A business coach and copywriter, designer, and photographer, all yours for one weekend.
8:30 aM
9:00 aM
10:30 aM
12:00 pM
1:00 PM
2:00pm
9:30 AM
3:00pm
5:00pm
8:30 aM
9:00 aM
10:30 aM
12:00 pM
1:00 PM
2:00pm
9:30 AM
3:00pm
Coffee Chat
We won’t make you start your day without coffee. Caffeinate and talk shop with us before the day begins.
Welcome Party 🎉
Coffee? Must-have. Donuts? Always. We’ll start the day with a welcome party and introductions.
The Template
We’ll introduce you to the professionally-designed Showit template you’ll be customizing for your offer.
SATURDAY, OCTOBER 29
SUNDAY, OCTOBER 30
5:00pm
6:00pm
Design Workshop
We’ll show you how to customize all things design inside Showit, so the template looks like it was made just for you.
The Branding
What makes a brand? From your copy, colours and typography to photography and videography, we’ll take stock of your brand.
Interactive Work Time
You’ve learned all the things, now’s your time to do all the things. We’ll be there for hands-on, personalized support.
The Offer
Whether you’re offering a one-to-one service, group program, or course, we’ll turn it into a package your people want to buy.
Copywriting Workshop
Your service won’t sell itself—but your words will. We’ll help you write web-optimized, sales-friendly copy.
Lunch
No soggy Subway sandwiches here. You’ll have a catered lunch from one of our favourite local restaurants.
Lunch
No soggy Subway sandwiches here. You’ll have a catered lunch from one of our favourite local restaurants.
The Copy
Introducing our foolproof sales copy framework, we’ll help you wrap your head around what makes copy sell.
Photography Workshop
We’ll take all the brand photos you need for your sales page—and share how to generate scroll-stopping content yourself.
Showit: A How-To Guide
New to Showit? No problem. We’ll guide you through this powerful platform, so you know how to leverage it for your business.
Book Out + Sell Out
Having a gorgeous OPW is great, but you also need the marketing plan to match. Here we’ll map out your action plan to hit your sales goals.
Interactive Work Time
You’ve learned all the things, now’s your time to do all the things. We’ll be there for hands-on, personalized support.
Ask Us Anything
It’s been a jam-packed weekend, and we aren’t the types to ghost, so we’ll reserve two hours to answer all of your questions.
Cocktail Party 🍹
You didn’t think we’d end the day without a celebratory cocktail, did you? Cheers to your new business besties!
Wrap Party 🎉
That’s a wrap! We’ll cheers to you, your business, and the business besties we made this weekend.
Dinner
Don’t want the day to end? Us neither. Join us for an optional dinner at one of our favourite local restaurants at an additional cost.
Imagine creating a scroll-stopping sales page that books clients on autopilot.
Yes really, autopilot. Join us in Vancouver, BC, where we’ll package your service, group program, or course, write high-converting sales copy, take professional brand photos, and customize a sales page that looks like it was designed by a professional (spoiler alert: it was).
The Foundation
The Implementation
Our itinerary
THE INVESTMENT
I'm In! SIGN ME UP! >>
Your investment for
this two-day experience is $3,250 CAD
Your investment for this two-day experience is $3,250 CAD
If you were to work with each of us individually, it would cost more than $25,000.
Hiring Danielle to do fully custom branding and website design costs:
If you sign up for the workshop, you can work with all three of us for $3,250 CAD!
$8,000
$5,000+
$12,000
(USD)
Working with Alyssa to get custom brand photos can cost:
The only way to work with Courtney is in her high level group coaching program which costs:
We're not shy to talk about numbers, so here they are:
A few words from our past clients...
SOPHIE COLLINS, WELLNESS INFLUENCER + ONE WEDNESDAY CO-FOUNDER
Audrey joy kwan, business and marketing coach
Daria Kotenko, FB Ads Manager
A few words from our past clients...
Alyssa brings sunshine to everything she does. Working with her is like seeing an old friend.
She brings that sparkle in her eye to her
work. Whenever I get photos back I am
blown away by how she captured
the magic and positivity of whatever
we were doing. I'm grateful to call her
a friend and feel lucky to have worked
with her in the past and plan to work
with her again many times over!
Alyssa brings sunshine to everything she does. Working with her is like seeing
an old friend. She brings that
sparkle in her eye to her
work. Whenever I get
photos back I am blown
away by how she
captured the magic and
positivity of whatever we
were doing. I'm grateful to
call her a friend and feel
lucky to have worked with her in
the past and plan to work with her
again many times over!
Danielle has a natural gift for making the client (me) feel taken care of the entire way. It's rare to have a
designer nail the refresh from the first draft and keep my team and me on track for the re-design the entire way — and that's precisely what happened. She makes the whole journey easy. Danielle has
a rare mix of design-genius, excellent communication, and organization combined
with a genuine desire to provide her clients
best-friend-level care.
Danielle has a natural gift for making
the client (me) feel taken care of the
entire way. It's rare to have a
designer nail the refresh from
the first draft and keep my
team and me on track for
the re-design the entire
way — and that's precisely
what happened. She makes
the whole journey easy.
Danielle has a rare mix of
design-genius, excellent communication, and organization combined with a genuine desire to provide her clients best-friend-level care.
Thanks to Courtney's Yay For 100k, it's the 9th of the month and with two sales call closed today
I've officially had the best month EVER
in my business! And that's without counting
another sales call I had on Monday, which
is a verbal "yes" and should pay by the
end of the week AND another application
came in this morning! If both of those work
out, I'm going to be officially booked out!
Thanks to Courtney's Yay For 100k, it's the 9th of the month and with two
sales call closed today I've
officially had the best month
EVER in my business! And
that's without counting
another sales call I had on
Monday, which is a verbal
"yes" and should pay by the
end of the week AND another application came in this morning! If
both of those work out, I'm going
to be officially booked out!
We know what you’re thinking:
“I don't know if I can afford it”
“I think I'll wait until next time”
“I don't know if it'll be worth it”
We get it. That’s why we’ve made the One Page Website Workshop ten times more affordable than working with us individually. You can even opt for the payment plan to make it more doable.
What is it costing you to NOT have a high level sales page? How much money could you make if you start selling that service, group program or course with a high end sales page now?
Just ask yourself what hands-on, personalized attention with three industry experts, plus professional-level copy, photography and design is worth to your business. Spoiler alert: A lot more than $2,500.
I WANT ONE OF THE 10 SPOTS! >>
You’re ready to sell out your offer
Maybe you aren’t ready to launch a full website yet, but you need to start selling your service ASAP. Or maybe you’re already selling your service (*slow clap*) and have a new group program or course to launch. Whether you’re just starting out or the Bey of your business, The One Page Website Workshop can help.
You have a one-to-one service, group program, or course you want to launch with a bang 💥
You’re just starting your business and have a service you need to start selling, like, yesterday
You don’t want your new group program or course to flop *whomp whomp*
You’re ready to up-level from Canva, but you don’t have five figures to invest in pros
You’re down to DIY your own sales page—but you want a professional touch and expert insights
Is this you?
WHAT YOU GET
The best weekend of your (business’) life
Hands-on, personalized attention from three industry experts
Coaching for packaging your one-to-one service, group program, or course
A high-converting sales copy framework and hands-on writing support
i need this! SIGN ME UP! >>
Real-time, professional brand photography for your sales page
Professionally-designed, 100% customizable Showit sales page template
Locally catered lunches, coffee and snacks—plus, surprise gifts!
THE INDUSTRY EXPERTS
Meet your team of experts
Courtney Chaal
Courtney Chaal
Danielle Connor
Danielle Connor
Alyssa Dawson
Alyssa Dawson
@courtneychaal
@danielle.a.connor
@alyssacdawson
Business Coach & Strategist
Courtney works exclusively with service providers and course creators in her high-ticket group coaching program, Yay for 100K™. She’s been running her online business since 2010 and transitioned into business coaching after retiring her highly sought-after copywriting service, Sales Page CPR™.
Brand & Website Designer
Danielle is your brand and website designer. She attended Vancouver’s renowned Emily Carr University of Art and Design and has worked with dozens of brands, from entrepreneurs to corporations. But Danielle isn’t just creative—she has a perfectionist’s eye, making her websites pixel-perfect.
Brand Photographer
Alyssa made her start in the television industry before transitioning into photography with nothing but a camera in hand and passion in her heart. Self-taught and self-made, today Alyssa is a photographer to influencers and brands, big and small. She’s worked in Vancouver, California and Mexico.
frequently asked questions
You’ve got questions, we've got answers
That’s totally fine! Most of our clients already have a website when they come to us. This One Page Website will become either a work with me page (services) or a sales page (course/program) for your offer that you can link to from your current website. (Don’t worry - Danielle will show you how to do this seamlessly!)
What if I already have a website?
That’s great! Depending on where you’re at in that process, this workshop might help you get even more out of the experience. We would love to chat with you more about if the One Page Website Workshop could be a good fit for you.
What if I’m currently in the process of getting a custom website or JUST launched one?
This workshop is for established entrepreneurs who already have a signature offer to sell at least $1,000 (or would like to raise the price to that level. If you're not sure if this workshop is a good fit for you, feel free to send us an email and we can help you make a decision!
What if I don’t have a $1K+ offer yet?
Of course! You will STILL get even more photos taken at the event, which is always a bonus as far as we’re concerned. You’ll be able to spend the branding time working on another portion of your one page website.
I already have fresh branding/ photos, is that ok?
Seeing as we all have clients all over the world, we are expecting several of our clients to travel for the event. While it’s AWESOME if you already live in the Vancouver area, that is not an expectation. If you're travelling for the workshop, we're happy to help with you with hotel recommendations and other suggestions for your trip.
What if I don’t live in or near Vancouver?
Courtney is going to teach you her world famous Sales Page Framework™ (hundreds of entrepreneurs have used this framework to write sales pages…probably including entrepreneurs you’ve heard of!). She will work alongside you over the weekend as you create your copy. Courtney is an excellent teacher and copywriting is a skill that will earn you thousands of dollars in the future.
Is Courtney going to write my copy for me?
Danielle has created our proprietary One Page Website Template™ with Courtney and she will be walking you through how to design yours yourself. That said, you will receive tons and tons of personal support as you work on your website. Trust us, you are going to want to know how to do this yourself so that you can easily update your site in the future! (If you haven’t used Showit yet, get ready to be amazed).
Is Danielle going to design my webpage for me?
Q
A
(see answers below)
What if I’m currently in the process of getting a custom website or JUST launched one?
I already have fresh branding/ photos, is that ok?
Is Danielle going to design my webpage for me?
What if I don’t live in or near Vancouver?
Is Courtney going to write my copy for me?
What if I already have a website?
What if I don’t have a $1K+ offer yet?
